Abu Dhabi, 21 October 2025 — High Up AE successfully delivered the creative concept and booth design for the Indonesia Pavilion at Global Food Week (GFW) 2025, held at the Abu Dhabi National Exhibition Centre (ADNEC).
Opened by the Chargé d’Affaires ad Interim of the Indonesian Embassy in Abu Dhabi, the Pavilion highlights Indonesia’s commitment to strengthening cooperation with the UAE in food security, sustainable agriculture, and innovation, in line with the Indonesia–UAE Comprehensive Economic Partnership Agreement (IUAE–CEPA).
“Taste of Indonesia” Pavilion Theme
High Up AE designed the Pavilion to showcase:
- The richness of Indonesian culinary culture
- Export potential of Indonesia’s F&B sector
- A modern yet culturally inspired booth experience
- Smooth visitor flow and interactive elements
Participating Indonesian F&B Brands
Seven leading companies were featured:
- Kokola Biscuits
- Kawani Sambal
- FKS Food Group
- PT Cizwa Global Dynamics
- PT Imago
- CV Welva Food Indonesia
- PT Ririens Food Indonesia
Each booth was designed to maintain brand identity while ensuring a cohesive Pavilion look.
Strategic Collaboration
The event was organized in partnership with:
- Indonesian Embassy Abu Dhabi
- ITPC Dubai
- Indonesia–Dubai Business Council (IdBC)
The Pavilion serves as a platform to promote Indonesian F&B products and strengthen business partnerships under IUAE–CEPA.
Cooking Demonstrations & Activities
The Pavilion also featured live cooking demos every two hours, presented by Rempah Abu Dhabi, offering visitors an authentic taste of Indonesian cuisine.
High Up AE’s Role
High Up AE handled:
- Pavilion concept & visual identity
- Booth design for all participating companies
- Layout planning & visitor experience
- Onsite implementation and production management
This project reinforces High Up AE’s position as a trusted partner for government bodies, enterprises, and international events.
